麻豆视频 (UMS), via its Labuan Faculty of International Finance, has inked a letter of intent with Chin Wui Trading to work together to support and boost sales of local small businesses through innovative digital marketing.聽
The faculty鈥檚 dean associate professor, Dr Geoffrey Harvey Tanakinjal, said the signing marks the beginning of a collaborative effort designed to uplift and empower Chin Wui Trading.聽
鈥淭he faculty is committed to leveraging its extensive business and financial expertise to foster sustainable growth for the company.聽
鈥淲e will also utilise our knowledge and experience in various business and financial disciplines to assist micro and small companies like Chin Wui Trading. Our goal is to ensure their sustainable income and growth,鈥� he said during the signing ceremony at UMS Labuan Campus.
Geoffrey said as part of this initiative, the faculty is spearheading a project aimed at expanding the recognition of Chin Wui Trading鈥檚 products through diverse digital marketing tools.聽
鈥淭his project not only aims to increase the company鈥檚 market reach but also provides an invaluable practical experience for students of the faculty.聽
鈥淭he collaboration between UMS and Chin Wui Trading signifies a meaningful contribution to the local economy, promoting the growth and sustainability of micro and small enterprises through academic and business synergy,鈥� he said.聽
Chin Wui Trading鈥檚 Chief Executive Officer Liau Wui Jun expressed his gratitude for the university鈥檚 support and guidance in developing his business.聽
鈥淐hin Wui Trading is known for its diverse range of food products, especially our popular frying flours.聽
鈥淲e are committed to delivering high-quality products to our customers and are excited about the opportunity to expand our market reach,鈥� Liau added.聽